The Final Countdown

Alright, only a few more days until the big AthHalf (half marathon)! I’ve made a list of just a bunch of fun tunes to get myself motivated to keep running. Hope you like ‘em! No particular order, just for funzies. I go about picking songs to exercise to that inspire in a positive way. Well, I throw one or two angry songs in there to mix things up. But, generally I’m looking for a feeling in my gut that tells me today is a fantastic day. Also, a random side note, I used to sometimes refer to Spotify’s Running Mid Tempo playlist for pace-keeping purposes. They added ‘What Are You Waiting For?’ by Nickelback. *Unfollow*… Be careful, kids.

CARRY ME BACK TO VIRGINIA
old crow medicine show

SHAKE IT OFF
taylor

UP UP UP
givers

WE WILL ALL BE CHANGED
seryn

SEND ME ON MY WAY
rusted root

THAT’S NOT MY NAME
ting tings

NIGHT LIKE THIS
lp

REALLY DON’T CARE
demi

THE OUTSIDERS
needtobreathe

FLOAT ON
modest mouse

RUNNING WILD
moon taxi

ODE TO A BUTTERFLY
nickel creek

A SKY FULL OF STARS
coldplay

WAIT SO LONG
trampled by turtles

Weekend Picks in Athens

Thursday

Second installment of Nuci’s Space Jam this time featuring: The WoodgrainsOak House, and The Dalmations. Doors at 7 amd music at 8. THERE WILL BE FREE PIZZA AND CUPCAKES. I dare you to eat one of each at the same time.

But, if you’re into things that come from Muscle Shoals you need to The Secret Sisters at the Melting Point! I saw them open for Nickel Creek last April and was blown away by this duo.

Friday

Too bad Shovels & Rope with John Fullbright at the Theatre is completely sold out… your automatic backup should be Superchunk with Crooked Fingers at dat 40Watt!

Saturday

Yay a Saturday where you can watch the Dawgs from the comfort of your own home and still have energy to do things after! I’m very interested in this duo that’ll be at New Earth called Mandolin Orange. I’ve watched their Audiotree session and was diggin’ it!

NEW Lone Bellow Track!

lonebellow2

It has been a year and nine months since the release of The Lone Bellow’s self-titled album.  If I owned the physical CD of this album, I would be on my third or fourth copy by now. So, for a while I’ve been lovingly drowning in the sorrow and pain that seeps from every pore of (lead singer and songwriter) Zach Williams into every nook and cranny of The Lone Bellow. I lose track of time in ‘Teach Me to Know’. I am a starving artist, walking the streets on an empty stomach in ‘Green Eyes’. I walk through the frigid hell with the widower in ‘Two Sides of Lonely’.

Then Came The Morning

tctm

The first taste of what’s to come from the upcoming Lone Bellow album. We have not crawled out of the despair that beautifully plagued the last album. We have been catapulted out of it. I can feel an explosion of light with every repetition of the song’s title. Williams, like always, is a vocal powerhouse. But this time, he cries out because he knows the ‘you’ is no longer a fair match for him. He will not stand down. And, then comes the morning.

Download the newbie from iTunes!

Catch The Lone Bellow when they tear down the house at the Georgia Theatre on November 6th!

 

*Photos from TLB official site.

Weekend Picks in Athens

THURSDAY

Well, I wrote an entire post on the Nuçi’s Space Jam concert series… so that’ll be my pick for the next few weeks! Note: These shows start at 7, so don’t be rollin’ in at 10 hoping to just catch the headliner. Support Nuçi’s Space and UGA Music Business program! Kicking off the first show of the series is Austin Green of Space Time Travelers, The Hernies, and Waitress… gonna be a good time for all.

FRIDAY

Family & Friends with Whiskey Gentry at 40Watt. That’s all you need to know.

SATURDAY

So, I hear Kick The Robot shall grace Athens with it’s presence at the Caledonia Lounge with help from local rock group the Summer Sonics. I also hear there may be a third act added to the bill. By ‘I hear’, I mean I read it on the Facebook event

SUNDAY

Another great show on a Sunday! I don’t know that I’ve ever seen these groups play in a space that requires you to pay for wine. The Christian worship bands, The Classic City Collective (of Classic City Church) and Mission Athens Music (of Christ Community Church) are coming together at The Melting Point to ignite a spiritual experience. Personally, I’m excited about hearing Mission Athens Music twice in one day!

 

Here’s a video that doesn’t have to do with this post. Yay, non sequitur!

Welcome to the Space Jam

Ahhhhh, it’s that time of year again!

(From therundown.tv)

(From therundown.tv)

October? Fall? Oh, right. No, I was talking about the annual Nuçi’s Space Jam series. Every Thursday in October, you can go to Nuçi’s Space for some prime local live music. But, these just aren’t you regular agent-booked shows. Students from a class in the Music Business Certificate program- MBUS for short- are divided into groups who each have a mission to put on a concert benefiting the Nuçi’s. All they’re given for certain is a venue and date. Finding artists (who are cool playing for no monies), decorating the space, providing hospitality, promotion, organizing raffles/art displays/other interesting exhibits, and all other tasks fall to the young confidants. Talk about weight on your shoulders… this project is also graded. But, the professors know exactly what they’re doing here. It’s like moving to Spain after taking an introductory Spanish language class for two months. The Space Jams are tangible experience for us MBUS student.

But, before I continue this abnormally-long post, I bet some of your are asking what Nuçi’s Space is. Nuçi’s Space came about after the tragic suicide of UGA student and local musician, Nuçi Phillips. His family created this place,nucis located on Oconee Street, for musicians struggling with depression and other disorders to actually get help for suicide prevention. It’s a safe environment for bands to practice with four rent-able spaces, and free of substances. Nothing I say can truly express how immensly important this institution is for our city. I love and support everything about it. Want to get involved? Volunteer, tell others about it, come to a Space Jam- the net of ticket collections go straight to the Space.

And not to mention, every Space Jam is so fun. When it’s your groups night, you’re either running around like a chicken with its head cut off, wringing your hands like a middle school boy about to ask a girl to dance because you’re so nervous about people showing up, or you’re standing in front of the sound booth just chillin’ because this is the first group meeting you’ve graced you presence with. Personally, my Nuçi’s Space Jam ended up attracting a lot of people. I remember looking around as our headliner took the stage, watching the audience cheer and jump with excitement. I thought, We did this. We are not experienced, not professionals, but we did this. It was the first time I realized that college isn’t a waiting period… just let me roll out the cheese mobile for a second…  we will always be in metaphorical college. We will always be learning, but its not formal so no one thinks it really counts. No wonder most college seniors are terrified to graduate. School is a security blanket. As long as you study, you get to stay! But, if all you do is study, how will you ever relieve any anxiety about not knowing what you want to do for the rest of your life (which is also another myth I’d like to dispel on another occasion)? We bind ourselves by invisible limits on what we are capable of achieving because we consider ourselves ‘inexperienced’ and ‘lacking direction’. You’ll continue to be those things for the rest of your life if you keep waiting ’til you ‘have you act together’. This one project was a wake up call. It’s terrifying and its awkward… for a while… but that’s how you know you’re getting somewhere. So, get out there.

Nuçi’s Space Jam #1 is tomorrow evening at 7! Click here for more info.

Can’t make it tomorrow? Try #2, #3, #4, #5, or #6 (in Nov.)
Find Nuçi’s and the MBUS program on Facebook and Twitter.

Market or Die

IN A WORLD where fans more often look at social media accounts than websites for updates on their fav artists, it’s more important than ever to learn about ugly yet beautiful animal named Marketing. If you pet him and give him treats, Marketing can earn you new ‘likes’ on Facebook daily and more importantly- people off their butts and into venues. It’s a temperamental animal at times, because not every artist can use the same set of tactics and yield the same results. So, it might take a bit to get any results. Trust me.

Here’s a few pieces of advise to take your bands Facebook page from, “Oh, you have one?” to “I check it every day”. The advise is a mix between what I learned as an intern this summer with Thirty Tigers (thanks Morgan, Sarah, & Whitney!) and being an observant ‘net user.  And, I’ll use some local Athens bands to show ya what I’m talking about.

Figure out your band’s voice

Do you only us lower case letters in all your posts? How about punctuation? Are you overly explicit in your details? Are you sarcastic? When you’re an up-and-coming artist, we (the public) need to get to know you in order to remember you. Analyze the way your bandmates talk to each other, to fans in person, on stage to the audience. What do you want people to think of your band? Then tailor the words/messages in your posts to reflect all those things. Dana Swimmer and New Madrid excel at this.

Give it some gas

At the birth of your Facebook page, you absolutely need to nurture it with some key info. It doesn’t matter if what you put in the “Bio” section is real or not, it needs to have something. Padre‘s bio says nothing about the band itself, but its hilarious. Dank Sinatra on the other hand, actually has a history of the band.

Update frequently

Ok, what I’m about to say may scare you. Try to post something on some social account every other day/few days when you’re just starting out. I know, I know, I’m not the best example and I dread using social media. BUT, you will lose people if you go months without posting. They’ll forget your page exists. Hopefully you have fans that are dedicated enough to rely on checking venue websites or have your number, but there’s a reason why marketing exists. Locals who have this down: Emily Hearn, and New Wives.

G3t wEiRd

You need to remind your fans about upcoming shows. We are all terribly forgetful. But, bands are made up of humans and humans do more than just play music. Take the voice you defined earlier and do something with it. Post a funny picture with a funny caption. Post a boring picture with a funny caption. Talk about the weather- no, don’t do that.  There’s thousands of bands out there-why are you special? LET THE WORLD GET TO KNOW YOU. I love the Secret Stages posts from Brothers. They’re killin’ this section.

Eye candy is your BFF

A whole page of status updates full of words is boring. Sorry ’bout it. Think about how you scroll down your personal Facebook news feed. What is your eye caught by? A great picture, video link, graphic! Stand out among the madness. If you don’t have any graphics, take some pictures, record a video on your phone, ect. There are maybe a handful of posts within the last two months that DON’T have any eye candy from the Family & Friends page.

Maybe it’s not all about you

Well, of course you made a band page for your band… but, the music biz heralds itself (at least on the indie level) on being a commuity-oriented environment. People help each other out. If you have a buddy who needs help with a kickstarter or just released an EP, think about sharing that on your page. Maybe he or she will share your big news in return! Check out Phiness for a good example of that.

OMG TAGGING

Whenever you’re posting about a show where your band isn’t the only one playing, tag the other bands AND the venue. This way, all the followers of said organizations will see your post and will hopefully go to your page (and then to the show). Dank Sinatra can you show you the ropes.

Things you would’ve never thought of…

1. Make sure you put that you are from Athens, GA (or whatever city you hail from). This will help narrow the search, especially if your band name is Fork or some other kind of one-word nonsense.
2. You can opt to schedule posts. When you’re finished typing a post, there’s a little clock to the left of the ‘post’ button. So, you can schedule things if you won’t have time when you actually want it to be live. It’s like a mini Hootsuite for Facebook.
3. Try not to change the pages profile picture and/or cover photo tooooo often. You want to stay somewhat recognizable to people.

 

This has been a public service announcement.

Here’s a great vid from (not Athens, but Nashville locals) The Lonely Biscuits. Another great example of good marketing.

 

 

 

 

 

 

Athens Weekend Pickin’s

THURSDAY

Red Bull Sound Select strikes again! This time we’re at the Georgia Theatre to bow down to Reptar & New Madrid w/ BABY BABY, Cousin Dan, and Jungol. Tickets are $3 is you RSVP, and $10 if you don’t. I’d advise to get there a little early- RSVP doesn’t guarantee entry… so, it’s like a Georgia home game.

FRIDAY

I’d go with the tiniest bar I’ve ever been to in Athens- Go Bar. They have a very interesting array of talent happening Friday night. I’ve never seen/heard Sad Dads, Dandy Line (who formed like earlier this month), Papa Legba, or DJ Hot Wax, but I am willing to take a chance on this one. Just take the night to townie up.

SATURDAY

Speaking of small clubs, how’s Caledonia gonna fit all these musicians and all their instruments inside their closet of a venue? I’d go just to see that magic happen. But, I’m really going because New Wives and Padre are on the bill. These indie fiends equal some good times regardless of amplification. Also that night: Juna, Pallow, Madre Padre, and Maetel.

SUNDAY

Sundays in downtown Athens are usually bombarded (very slowly) by bleary-eyed students who whisper their orders, and pleasantly-dressed church folk. So, I think the venues have learned they gotta give us at least one day to recover. BUT, this weekend will be one for the books.

The first ever Yard Jam at 510 Pulaski St is happening. Doors @ 6:30 and music @ 7:00 from Athens lovelies Sam Burchfield, Andrew Huang, and making their Athens debut- HOSTS of Nashville!! Cover is $3. The party is hosted by yours truly and UGA’s own Kelsey Butterworth. Come on out! Check out the Facebook event for more details.